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Why Online Advertising Still Outperforms Every Other Channel for New Clients
By @theonlineadvertisingindex
I have spent over a decade placing media buys for businesses that need to find clients fast. Every quarter someone tells me their industry is too local, too niche, or too personal for online advertising to work. Then I show them the numbers from the last campaign, and they change their mind. The truth is that online advertising, when done with real strategy, remains the most controllable and measurable way to bring new people through the door. The mistake most people make i
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